Press coverage, made
embarrassingly easy.
The PR platform for physical product brands. Get featured in Forbes, Business Insider, CNN and more, with journalists who are already looking for brands like yours.
Journalists from these outlets are
active on Press Hook
Built for physical product brands.
Beauty. Food & Beverage. Wellness. Home Goods.
Fashion. Kids & Parenting. Pets. Sports & Outdoor.
If you sell a physical product, you belong here.
Just a few exceptions:
- Pre-revenue brands not yet generating sales
- Brands looking for a one-time press release blast
- Service businesses (law, real estate, restaurants, etc.)
- Political or religious organizations, or weapon companies
WellnessBeautyFood & BeverageHome GoodsFashionKids & ParentingPetsSports & Outdoor
Get featured in
just 3 easy steps
Build your press kit in a few minutes
Fill in a few details about your brand and get a journalist-ready press kit — brand story, product photos, talking points, and more. Done before your coffee gets cold.
No more
- Spending days figuring out what to put in a media kit
- Sending journalists a Google Drive folder and hoping for the best
- Hiring a copywriter or designer to make it look credible
- Putting it off because it felt like too big a project
Get matched with journalists already looking for you
Journalists from Forbes, Business Insider, CNN and more post live Source Requests specifically asking for products exactly like yours. You see the request, you respond in one click. The media comes to you.
No more
- Researching which journalists cover your product category
- Waiting weeks for a response that never comes
- Writing cold pitch emails that go unread
- Missing a placement because you heard about the opportunity too late
Track everything from one dashboard
See who's engaging with your press kit in real time. Track samples. Monitor coverage as it lands. Know exactly what's working, and do more of it.
No more
- Chasing your agency for a monthly update
- Having no idea if anyone even opened your press kit
- Managing pitches across three spreadsheets and a shared inbox
- Getting a PDF report that raises more questions than it answers
Still on the fence?
These brands were too.
"We're too small. Journalists won't care about us."
"As a small business owner, I couldn't afford the high prices of agencies, but Press Hook made it affordable to get in front of top-tier media. It's been a game-changer for my business."
"I don't know if this will actually get results."
"Press Hook's platform helped us secure a record-breaking number of press hits, and we couldn't be happier with the results."
"Is it worth the price?"
"Working with Press Hook has been super fun and we are all in shock at the top coverage you've been getting for us! It's definitely paid off!"
"I don't have time to manage another platform."
"Press Hook's outreach and automated organization is a game-changer for us, helping us reach out to media contacts effortlessly and get our message across effectively."
"How fast will we see results?"
"I've already seen positive results after only a month. The Press Hook team is great!"
"I'm not sure the journalists on the platform are relevant to us."
"Press Hook is the leading digital destination where brands, media, and PR can all connect. It's become my go-to for discovering new brands all while being seamlessly fed founder information, new product launches, high res photos, and most importantly samples."
"We already have a PR agency. Why do we need this?"
"Press Hook has been an amazing tool at our agency. We are able to connect easily with interested reporters who want to learn more about the brands we represent. We've built some meaningful reporter relationships and landed some great wins thanks to Press Hook!"
"We need a real partner, not just a platform."
"Press Hook has been great about being flexible with changes. They understand our brand nuances and pitch stories customized for different media outlets. It's been such a great partnership."
Press Hook vs the alternatives
More ways to get found.
And you see all of it, live.
| Question |
Journalists come to you
|
PR agency An agency pitches for you | Do it yourself You cold-email journalists |
|---|---|---|---|
| What it costs | Free to start | $3,000–$15,000/mo typical retainer¹ | $0–$200/mo in tools, plus your time |
| Who pitches | Our publicists, or your team on the platform | The agency | You, one email at a time |
| How journalists find you | Direct pitches, roundup emails, search, source requests and more | Only when pitched | Only when pitched |
| Getting started | Publish your press kit and go live | Weeks of onboarding | Days building a media list |
| Reporting | Real-time insights: who's viewing you, every pitch, reply and placement | Journalists pitched, and coverage | Whatever lands in your inbox |
| Minimum commitment | Month to month Cancel anytime | 6–12 months¹ mandatory retainer | None |
| Get started for free |
Journalists come to you
What it costs
Who pitches
How journalists find you
Getting started
Reporting
Minimum commitment
¹ 2026 industry pricing guides: most brands pay $3,000–$15,000 a month, on contracts of 6 to 12 months.
Got questions?
We figured you would.
How quickly will I see results?
Journalists plan stories weeks to months ahead, so the first weeks go to pitching, following up and getting samples out. On Proactive and Premium, 2 in 3 brands get press coverage within 90 days, and about 3 in 4 within six months.
Is there a guarantee?
Journalists decide what they cover, so nobody can promise a placement. What you get is the work, and you see all of it. On Basic, journalists find your press kit and request samples. On Proactive, you pitch the journalists who cover your category. On Premium, our publicists pitch them from your Press Hook account. Every request, pitch, reply and placement shows in your dashboard in real time.
What publications are actually on the platform?
Approved journalists from national outlets, trade press and category newsletters are on Press Hook. They join to source products directly, so the coverage comes from them reaching out rather than from cold pitching.
Do I need PR experience to use Press Hook?
No. The platform handles the parts that normally need a publicist: matching you with journalists actively looking for products like yours, and drafting pitches with AI trained on the highest-converting pitches on the platform.
What's the minimum commitment required?
Every plan is month to month.
Ready to get your brand featured?
Book a demo with us! We'll walk you through the platform and check that you're ready to get started.
- Free, no card required
- 30 minutes
- See real journalists covering your category